Can a film ever live up to its trailer?
Recently I saw a film called 'Divergent' from the adverts I got the impression it was going to be another sci-fi film based on a combination of 'The Mortal Instruments' and 'Hunger Games'.The trailer was jam packed full of action its was all going crazy. So in my head I though, yeah, okay, this will be an interesting film. However, when I sat in the cinema through the 2 hour and 20 minute film - they managed to skip that on the trailer - I found the get go took forever and all the action happened in a matter of minutes. Now I will give credit where credit is due, the film was enjoyable and the calmness to action ratio I'm unsure of however I have the book waiting on Kindle and plan to find out if the film was true to the book.
My point is I found the trailer was misleading after all the trailer can only show 3-4 minutes of the film itself so they have to try and cram in all the good bits. However, does that remove the element of surprise?
I remember being overwhelmed when Twilight:Eclipse was due to be released. I was so excited I scanned YouTube for hours finding every bit of film I could I watched all the trailers on offer. Therefore, when I got into the cinema I basically knew what was going to happen. The trailer had shown all the great parts and all that was left in the film was the inbetween bits explaining the storyline.
So, if we are shown the trailers over and over again does it ruin the overall experience of the film? I say, we should only be shown a 1 minute clip of a few events, no major storyline plots just hints at what it'll be about. That way when we walk into the cinema we have an open mind and can make our own decisions. Rather than being told by some writer for The Sun that he though the film was 'Epic'.

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